22 June 2016

NBC News: “Clinton, Democrats Dominate 2016 Battleground Airwaves”

Every single 2016 presidential TV ad currently airing in a battleground state is either from Hillary Clinton’s campaign or the Democratic outside groups supporting her.

The opposition, by contrast, hasn’t spent a dime in these same battlegrounds — whether it’s Donald Trump’s campaign or Republican-leaning Super PACs.

Mark Murray

A significant gap, indeed. But won’t Trump supporters just point to this as another evidence he is doing things differently and working outside the ‘establishment’ they loathe?

US presidential election ad spending 2012 vs 2016
US presidential election ad spending 2012 vs. 2016

Update: as it turns out, the Trump campaign was actually spending their funds where they mattered: on social media, Facebook and Twitter.

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